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8 Things Realtors Should Be Doing For Home Sellers
Are you looking to sell your home in the near future? If so, you will most likely need to hire a real estate agent to help you list and sell your home. While all realtors may tell you that they will do everything they can to sell your home, there are some things that realtors should be doing to for their sellers that they do not do. Before listing your home with a realtor you should always be prepared to ask them questions about what they will be doing for you and ask them for a list of homes that they have sold in the past. Their past experience is the best way to make sure that they are the right person for the job. To find the best realtor to list your home, make sure they are doing these eight essential things for you.
#1) Use Social Media
Social media is an extremely good way to market your home for sale. It allows you to reach thousands of people who may be interested in purchasing your home. Your real estate agent can freely market your home, list the statistics about your home, advertise the open house, and provide additional information about your home that may help to attract potential home buyers. Many people want to see what is on the market before they decide to start the difficult process of home buying. If they come across your home on social media sites they may decide to jump-start the process.
While most people do not check MLS listings or Zillow unless they are actively looking to purchase a home, everyone checks their social media accounts multiple times a day. Most people actively know someone who is looking to purchase a home in the near future. If a friend or neighbor sees a house for sale on the social media sites they frequently visit they may tell their friends who are looking to buy a house in the area. Word of mouth is one of the most powerful ways to sell a home and it is often underestimated by realtors. Marketing your home on social media sites is an excellent way for realtors to gain maximum exposure for your home.
#2) Host an Open House
Many realtors may tell their home sellers that an open house is a waste of time and that people who want to see your house will schedule an appointment. This is inaccurate. Hosting an open house can generate a lot of interest in your home and attract potential home buyers. If potential home buyers are looking to see homes in a particular area, but have not yet found their own realtor to work with they may attend your open house just to see what is on the market. Seeing your home could pique their interest and start the process so that they could buy your home, which could be their dream home.
Hosting an open house is also a great way to launch your home as a new listing. Having a lot of potential home buyers in your home all at once within the same two-hour window could help you start a bidding war for your home. The more interested buyers in the home at the same time, the more competitive the offers get. Starting a bidding war could raise the sale price over your asking price and leave you with more money in your pocket. If you are looking to list your home in the near future you should find a real estate agent who is willing to host an open house and market the details of the open house to attract as many potential home buyers as possible.
#3) Stay Realistic About The List Price
While some realtors will tell their homebuyers what they want to hear about the list price of their home, it is important to find a real estate agent that can help you decide on a fair list price. Before agreeing to a list price of your home your real estate agent should provide you with detailed comps. These current comps can help you see what similar homes in the area have sold for and how long they took to sell. After you and your real estate agent look at comps and have thoroughly walked through your home you can decide together on a fair and realistic list price for your home.
If you decide to list your house for too much you could be eliminating half your potential buyers before they even had a chance to see your home. A high list price could also result in your home sitting on the market for an extended period of time. A list price that is too low could help attract more buyers, but could also leave you getting less for your home. Finding a real estate agent that can give you an honest recommendation for the list price of your home based on current comps is a crucial step in finding the right realtor for you and your family.
#4) Keep in Contact With Seller’s and Buyer’s Agent
When selling your home there are a lot of moving parts and deadlines that must be met. There are contracts that need to be signed, contracts that will need to be negotiated, inspection deadlines, financing deadlines, and walkthrough deadlines. A good real estate agent should keep the sellers posted on every little update from the buyer’s agent.
Your realtor should be in contact with you multiple times a week and keep you updated on what has happened and what the next few steps are going to be. You should never be left in the dark or unable to contact your agent. Each week your real estate agent should be contacting you to let you know about how many people have seen your home, how many views your home has on social media sites and Zillow, the feedback that buyers had for your home after showings, new listings in the area, and recently sold listings in the area.
When selling a home there are always challenges that you may come across when working with a buyer and the buyer’s agent. Your realtor should always be looking out for your best interests and contacting you for your approval on things, no matter how small they may seem. Before agreeing to let a real estate agent list your home you should ask them how often you can call, text, and email them and how soon after should you expect to hear back.
#5) Preparing Your Home To Sell
Before taking pictures of your home and listing it for sale it is critical that you get your house in perfect condition to sell. Making your house look its best can help attract potential home buyers. The better shape your house is in, the more offers you are likely to get and the higher the price can go.
Your realtor should be able to give you advice on what you can do to get your house ready to sell. They should give you recommendations on both the inside and the outside of the house. Maximizing the curb appeal of your home gives potential home buyers a great first impression of the home and helps them fall in love with your home. Your real estate agent may recommend planting flowers if you are selling in the warmer months, cutting grass, trimming hedges, or raking leaves.
All real estate agents will likely tell you to declutter your home, but the best agents are able to give you exact details about what you can do to the inside of your home to help it sell. More often than not real estate agents will ask you to start packing up your personal belongings that you do not use every day, like pictures, clothes, nic nacks, and similar things. This will help to make your house look larger and will allow future home buyers to imagine themselves living there.
Your realtor is responsible for taking pictures of your home to market it. They should have a good eye for taking pictures and should have a professional camera with them. While they are previewing your house for taking the pictures they may recommend that you touch up paint, clean deeply, and hide personal belongings to make the pictures look better. Your realtor is the expert on marketing and listing homes so you should follow their recommendations and not get frustrated by what they have to say.
#6) Represent Sellers At Home Appraisal
After you receive and accept an offer the buyers will likely need to have a home appraisal. Your realtor should represent you at the home appraisal to help answer any questions that may come up. Your agent has likely done this process many times and will know what appraisers are looking for and what questions they will ask.
Giving the appraiser all the information they are looking for will help them give your home the most accurate value. If your house doesn’t appraise for the list price you may need to drop your asking price to meet the buyer at what the house was appraised for. Your realtor can help keep money in your pocket by representing you at the home appraisal.
#7) Obtain All Relevant Information About Home
After finding the right real estate agent to sell your home and represent you and your family the agent should begin checking all relevant information and legal documents that pertain to your home. The more knowledge your real estate agent has about your home the easier it will be for them to answer questions and ultimately the easier it will be for them to sell your home.
Home buyers will want to know everything they can about your home before they make an offer. Your real estate agent should be prepared to answer any and all questions regarding your home. They should research all of the statistics on your home, including house size, lot size, tax history, school information, neighborhood statistics, appliance updates, and anything else they can think of. Being able to answer future home buyers questions quickly and accurately will help you sell your home faster and with fewer frustrations.
#8) Represent Your Best Interests
When you sign a contract with a real estate agent it should say that the agent agrees to represent your best interests. Finding an agent that you have a connection with that you trust will represent you and your family’s best interests is critical before signing any contracts. Your realtor is responsible for communicating with you, your potential buyers, and all others involved in a real estate transaction. They will be negotiating on your behalf and should always have your best interests in mind.
It is crucial that you communicate with your real estate agent about what your priorities are for selling your home. If you are looking to get the maximum profits for your home or if you are looking to make a quick sale your agent needs to know. They can provide you with recommendations to fit your needs and to keep your best interests as their number one priority.
Selling a home can be a very stressful time, but your real estate agent can make the process much more smooth. Finding a real estate agent that meets the needs of you and your family should be at the top of your list before you sign any contracts. There are many things that real estate agents should be doing for their home sellers to help get them the most money for their house. You should ask your realtor for references, a list of past sales, and any other questions you may have to ensure that they will keep your best interests in mind. The best real estate agents often use social media, host open houses, communicate with their sellers frequently, represent their sellers at the appraisal, and do extra research on the home they are selling.
If you are looking to sell your home in the near future and do not yet have a real estate agent you should check to make sure your agent is willing to do some of the things on this list. If you can negotiate these things with your agent you may be able to generate more attention to your home, get more offers, and ultimately sell your home for higher than the list price.
Nest Findr Team – Coldwell Banker Residential Real Estate
12717 W Sunrise Blvd
Sunrise, FL 33323